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The Smaato Blog

The Smaato Blog

Press Play on Mobile Video Advertising

Posted by Eric Arline on September 30, 2016

Mobile video ads have taken the programmatic advertising ecosystem by storm. Not only does video pull us into the experience like no other format can, enticing us to pay more attention to ads, but the enormous projected growth and revenue-earning potential of mobile video ads also commands attention.

 

Scale of Mobile Video Ads

Video advertising is currently the fastest growing mobile ad format. As it all plays out, mobile is quickly closing the once considerable gap previously led by desktop in terms of video ad spending. Cowen and Company predicts that, by 2018, ad spend in mobile video will not only double - weighing in at a massive $9.9 billion - but will even overtake that of desktop video in the U.S.

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Smaato Publisher Platform (SPX) Updates

Posted by Bertrand Rothen on August 23, 2016

If you’ve been following Smaato's product team recently, you might have noticed that we’ve been shipping copious demand-side releases -- most notably around the launch of our new Smaato Demand Platform (SDX)

However, we're also expanding our Smaato Publisher Platform (SPX) and we'd like to showcase the latest SPX additions here.

 

ONE by AOL: Mobile Connections

We've updated our connection to AOL's mobile publisher solution, ONE by AOL: Mobile, which includes offerings from Millennial Media and Nexage. The Millennial Media client-side connection (via SDK) and the Nexage exchange are now unified under ONE by AOL: Mobile within the SPX interface. This update allows publishers to mediate ad requests to AOL either client- or server-side.

 

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New Frontiers in Mobile Advertising: Targeting & Relevance

Posted by Sean H. Lee on August 10, 2016

 

Only a few short years ago, the best advertisers could hope to do was target a broad demographic. Today, as ad tech quickly advances in its efficiency and precision, the mobile app world is opening up new opportunities for ad relevance. And when it comes to choosing publishers for advertisements, the app category is perhaps the most important factor. After all, it significantly impacts who the users are and what type of content they find valuable. 

Not all app categories are created equal – as far as advertising is concerned, at least. Smaato's latest Global Trends in Mobile Advertising report shows that the Arts & Entertainment category is the definitive winner: it accounts for over half (52%) of total mobile ad spending. In the Americas alone, ad spend in this category has grown by 364% from Q1 2015 to Q1 2016. We predict that this upward trend will continue.

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Introducing SDX: The Smaato Demand Platform

Posted by Garrett McGrath on July 26, 2016

In January 2015, we proudly launched the Smaato Publisher Platform (SPX) to help publishers and app developers maximize ad revenue. SPX is a free, full-featured publisher ad server connected to Smaato’s mobile advertising exchange (SMX). As part of our core mission here at Smaato is to help our publisher partners make more money, the launch and widespread adoption of SPX has definitely exceeded our expectations.

However, there are two very important sides to this mobile marketplace equation. While we have tons of supply (ad inventory from thousands of connected publishers) in the Smaato exchange, without the right demand (buyers, advertisers and those systems that enable them to buy programmatically) also connected to Smaato, we may as well all pack up and go home.

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Cross-Platform Mobile Development with BlackBerry

Posted by Smaato Inc. on April 13, 2016

As the leading independent real-time advertising platform, Smaato collaborates with over 90,000 mobile publishers and app developers from all around the globe. This reach enables us to tap into the expertise and best practices of highly successful mobile developers. We interviewed one such person, Shiladitya Sircar, who’s leading mobile application development at BlackBerry. In this interview, Shiladitya shares his experience of developing a mobile messaging solution, BBM, across Android, iOS®, Windows Phone® and BlackBerry® smartphones.

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New Video: APAC is Fertile Ground for Mobile Publishers

Posted by Adella Tan on October 5, 2015

In this first in a series of video interviews with Smaato APAC's Managing Director, Malcolm Wong, we take a look at the different opportunities and challenges facing mobile publishers in the APAC region, as well as the key developments in mobile advertising as it has evolved over the past 10 years.

Asia Pacific, despite being highly fragmented with regard to language, has seen a boom in app development across virtually all geographies. Countries such as China, Japan, Indonesia and India have become app development powerhouses, and Smaato works with thousands of publishers and advertisers in the region. We are now globally connected to more than 90,000+ publishers, 390+ demand partners and 600+ million monthly active unique users.

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Smaato's Native Ad Builder Lets You Get Started with Native Ads in Your Apps

Posted by Bertrand Rothen on October 1, 2015

Looking to move beyond the banner, and start serving native advertising within your apps and websites? With native advertising on the rise in mobile, it's a valid option for every mobile publisher to look into possible placements. However, native ads have traditionally been a bit of a challenge for publishers - with many wondering what a sensible placement for native ads might look like on their apps and sites. There's also the challenges that come with handling the multiple creatives that lie in a native ad response (as opposed to usually only one, with every other ad format).

Thankfully, Smaato has you covered.

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How Does a Regional Publisher Monetize a Global Audience?

Posted by Carrie Pittman on September 17, 2015

Effectively monetizing your app or mobile website through mobile advertising relies on your ability to deliver localized, targeted ads to the largest, most relevant audience.

Our self-serve platform gives you the control to configure how you connect to demand partners all over the world where your app is consumed, and set up those demand sources to compete in real-time for the best price on every impression.

Jay Hinman, our VP of Marketing, offers additional insights on how to monetize a global audience in this second video in our Mobile Programmatic Perspectives series.

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Our SPX Platform Just Added Some Amazing New Features

Posted by Jay Hinman on September 15, 2015

Today we’re announcing a big boost to our SPX platform to provide our publisher partners with some exciting new monetization tools to get them ready for the busy Q4 season.

SPX now includes a super-simple “point and click” native advertising builder, which allows publishers to take advantage of this proven revenue driver, and to deliver native ads where they might have previously delivered banner ads or interstitials. It’s the first fully-functional native ad builder for mobile publishers, and it makes these ads easier to create than ever before. Publishers who use Smaato’s platform are now fully empowered to build native ad campaigns in a variety of formats and sizes that they know will look best in their apps or websites and connect with their audiences best.

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Smaato in Full Force for this Year’s Dmexco – Come See Us!

Posted by Jay Hinman on September 11, 2015

Next week Smaato will have a strong contingent in place for dmexco, one of the most important global events in our corner of mobile marketing and advertising. We’ve certainly attended and exhibited in the past, but our presence this year will be our largest yet. If you’re headed to Cologne, Germany for the show on September 16th-17th, we’d love for you to stop by.

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