Pulling information from the latest Pew Research, the numbers get very interesting. As of today, although 78% of all teenagers, ages 12-17 own some sort of cell phone, only about 37% of American teenagers own a smart phone. What becomes interesting though is that of the 37%, 72% of this population accesses the internet on their device, with 50% of the smartphone owner population using it as their primary internet source. This total number is up to 37% from only 23% in 2011. If trends continue to follow, you can easily see that the future will not only be this generation growing up and moving into the mobile online world with force, but their children doing even more so in droves. It is easy to see that the future of internet connectivity lies in the ability to access on the go, and from anywhere you may need it.
With the increasing prevalence of location data collection, as well as social and search integration within your phones, you can also see where the true future of advertising lies. Being able to target specifically the type of person a company wants to attract, and even know if they are in vicinity of your store will become the advertisers new best friend. Kids are spending more time on the internet, many times on their devices than they are watching TV. The future of "getting the word out" will all be pushed to devices, where advertisers know they have undivided attention, and can reach their very targeted audiences in ways never seen before.
The mobile world and the way information is spread is about to drastically change forever, and all you really have to do is look at the already in place trends and habits of the generation that has grown up with this technology to get even just a glimpse. Its truly our children that will lead the mobile revolution.