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Symbian Responds to Smaato releases the first Smaato Mobile Advertising Metrics

Home » Blog » Symbian Responds to Smaato releases the first Smaato Mobile Advertising Metrics
Posted by Smaato Inc. on January 19, 2010

SymbianOne wrote:

As a reminder the report details the mobile advertising click through rates, indexed by operating systems, in which Symbian came out top – posting rates way above that of Apple and Android devices. The comment below outlines Symbian’s thoughts on the positive results of this report and what this means for the future of the mobile and developer industries:

“Naturally, it’s very encouraging to see Symbian excel in the click through rates – a statistic that certainly reinforces our leading position in the smartphone market. The high rate of click throughs will be in no small part to the flexibility and level and interaction available on our platform.

It is now critical that we do not rest on our laurels, but build on this momentum and strive towards our goal of making our platform completely open to the developer community, which will undoubtedly increase this flexibility and interaction. We believe that the future of mobile is indeed open, in order to instill creativity, foster innovation and ensure the developer community has the optimal platform to continue evolve the mobile phone at the rate we have experienced over the past ten years.”

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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