Smaato Inc., the leading mobile ad optimizer and mobile advertising company released its latest white paper in association with MobileSquared, looking at the mobile advertising revenue in Europe’s ‘Big Five’, France, Germany, Italy, Spain and the UK.
The free white paper can be downloaded at: www.smaato.com/whitepaper
In 2015 the predicted revenues in Europe’s top markets will reach over $1bn, joining Asia and the US as members of the ‘billionaire club’. In the build-up to the Olympics over the next 18 months, mobile will become a mainstream medium for advertisers to reach consumers. By 2012, there will be over 101 million mobile internet users in the Big Five and by 2015, that figure would have risen to almost 160 million.
Consequently, page impressions will increase as more mobile internet users spend more time browsing. From a mobile advertising perspective, this provides a greater opportunity for publishers to monetize the increasing levels of traffic to their sites.
“We see a dramatic increase of interest from brands and online marketers in the mobile advertising space. Our clients are looking for a sustainable strategy to move closer to the consumer with the omnipresent and smarter mobile devices. We welcome any market data that can support our customers outlook to make informed decisions about the future of mobile advertising in Europe”, said Torsten Schollmayer, Marketing Strategy at SapientNitro
Smaato’s white paper can be read in full detail at www.smaato.com/whitepaper
Along with the white paper, today Smaato also released its mobile advertising metrics for September showing that the average fill rate for largest mobile ad networks worldwide rose to 28% from 21% in August – a good indicator for the upcoming holiday season and the fourth quarter.
More detail can be seen at http://metrics.smaato.com
WHITE PAPER PREVIEW