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Smaato Welcomes New MMA Global Mobile Advertising Guidelines

Home » Blog » Smaato Welcomes New MMA Global Mobile Advertising Guidelines
Posted by Smaato Inc. on September 30, 2009

Smaato is proud to be an active member of the MMA and the global Mobile Advertising Committee and also helped activly to publish a German version of the new Guidelines now available through the MMA Germany (represented by partner association BVDW and its mobile working group) here is the full release published today:

The Mobile Marketing Association (MMA) today published the latest version of its Global Mobile Advertising Guidelines. The updated guidelines, produced by MMA member companies and participants in the MMA Mobile Advertising Committee globally, focus on new advertising units and specifications as innovation continues throughout the industry.

The MMA’s Global Mobile Advertising Guidelines provide the global formats, guidelines and best practices necessary to implement mobile advertising initiatives in a variety of mobile media channels, including web, messaging, downloadable applications and video. The guidelines are designed to encourage the uptake of mobile advertising and marketing worldwide by creating a simplified framework for brands and agencies to deliver mobile advertising in a consistent way.

Key revisions include:
o Global requirements for Mobile Application ad units
o New advertising units and definitions across channels
o New length requirements for Mobile Video & TV ad units
o Recommended future mobile web banner ad requirements

The updated guidelines reinforce the MMA’s longstanding pledge to provide its members and the wider industry with reliable standards and increased awareness of mobile advertising globally. MMA’s Global Mobile Advertising Guidelines will serve to simplify the deployment of mobile advertising campaigns whilst increasing their effectiveness. The globalization of the mobile applications specifications in the latest edition of the guidelines is particularly important for the constantly growing and evolving mobile marketing industry to address, said Mike Wehrs, MMA President and CEO.

The latest version of the MMA global Mobile Guidelines can be downloaded here.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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