Award recognizes outstanding achievements for creating technology innovations within Silicon Valley
San Francisco, CA -- July 18, 2013 – Smaato, the leading global mobile RTB ad exchange today announced that it has been selected as AlwaysOn Global 250 winner, being one of the most promising private companies in the global Internet-based sectors. Inclusion in the AlwaysOn Global 250 signifies industry and category leadership, and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players in Silicon Valley. Smaato was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Smaato will be honored at AlwaysOn’s 11th annual Innovation Summit at the Computer History Museum on July 23, 2013.
“This year’s AlwaysOn Global 250 is seeing an unprecedented shift from desktop to mobile,” says Tony Perkins, founder and editor of AlwaysOn. “Smaato is recognized as an industry leader in programmatic buying within the mobile advertising ecosystem.”
Smaato’s RTB ad exchange platform works as an automated auction system that is changing the way that advertisements are served on a global scale, all while making advertising much more transparent, efficient and effective. It helps media buyers to bid for mobile inventory based on various targeting criteria in real time. Publishers and developers can easily integrate into the platform and create vastly greater revenues.
“It is an honor to be validated by industry experts as a global leader in mobile advertising and as one of the most promising private companies in the global Internet-based sectors,” said Ragnar Kruse, CEO of Smaato. “With the launch of our RTB ad exchange platform last year, we have seen tremendous revenue growth rates and dramatically increased our businesses with advertisers and publishers on a global scale. Programmatic trading will become a key driver for mobile advertising revenue in 2013 and we are proud to be driving this growth.”