Informal gathering of mobile industry experts on December 8th, 2009 in London.
This event for the UK will build upon discussions started at an engaging and insightful roundtable gathering of influential people in the mobile industry held in San Francisco in October. Smaato held the San Francisco roundtable to gauge the temperature of the industry and to get the experts in one place to debate the mobile issues affecting them right now in the US.
Since the first roundtable, dramatic events have taken place in the mobile industry and there are optimistic revenue figures being projected for the mobile advertising industry for 2010. The New Year also promises significant sales of new handsets, with Android generating excitement, and VC investment money continues to be put towards mobile businesses.
At our London roundtable, we’ll be discussing the future for mobile, and, with our guests, be able to hear from mobile developers on how they are working to stand out from the crowded marketplace where 100,000 mobile apps compete for attention and we'll also discuss the impact Google’s purchase of AdMob will have on the industry.