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Smaato Releases Updated Publisher API

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Posted by Michael Osei-Ampadu on May 8, 2014
Smaato Releases Updated Publisher API
Smaato’s mobile RTB exchange (SMX) connects more than 76,000 global publishers with over 240 demand sources. Those demand sources are made up of DSPs and Ad Networks.

Publishers can connect to those programmatic demand sources via Smaato’s wide array of dedicated SDKs, via ad tag, or through advanced server-to-server API connections. While the SDK can offer deeper integration options, certain publishers with existing infrastructure or publisher aggregators that represent many supply sources often choose to connect with Smaato via API.

The newest version of the Smaato’s SOMA API (v4.1.5) delivers the following enhancements:
  • Expanded support for interstitial ad formats
  • New parameters to indicate content directed to children (COPPA compliance)
  • Improved MRAID support
  • Google advertising identifier
If you are a current user of the SOMA API, please note these changes.

Written by Michael Osei-Ampadu

Michael Osei-Ampadu is Smaato's Director of Product Management, responsible for new product development and project management. Michael is an expert in Mobile Advertising, with over 10 years of experience in the industry.

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