Publishers can connect to those programmatic demand sources via Smaato’s wide array of dedicated SDKs, via ad tag, or through advanced server-to-server API connections. While the SDK can offer deeper integration options, certain publishers with existing infrastructure or publisher aggregators that represent many supply sources often choose to connect with Smaato via API.
- Expanded support for interstitial ad formats
- New parameters to indicate content directed to children (COPPA compliance)
- Improved MRAID support
- Google advertising identifier