If you’ve been following Smaato's product team recently, you might have noticed that we’ve been shipping copious demand-side releases -- most notably around the launch of our new Smaato Demand Platform (SDX).
However, we're also expanding our Smaato Publisher Platform (SPX) and we'd like to showcase the latest SPX additions here.
ONE by AOL: Mobile Connections
We've updated our connection to AOL's mobile publisher solution, ONE by AOL: Mobile, which includes offerings from Millennial Media and Nexage. The Millennial Media client-side connection (via SDK) and the Nexage exchange are now unified under ONE by AOL: Mobile within the SPX interface. This update allows publishers to mediate ad requests to AOL either client- or server-side.
Custom Tag-Based Ad Network
SPX now offers publishers the ability to connect to any tag-based ad network, thereby supplementing the overall demand stack. With this SPX update, publishers can integrate tags with passbacks via our Custom Tag-Based Ad Network feature.
Creative Attributes Blocking
We've introduced the option for publishers to block certain creative attributes, such as expandable, interactive or auto-play ads. This new SPX ad quality feature allows our publishers to exclude creatives globally, or from specific placements, if they are deemed unsuitable for the target audience.
New Ad Tag Generator
We've also revamped our Ad Tag Generator in SPX - you can now choose between synchronous and asynchronous tags, as well as add macros for user age, gender, device ID, tracking and geolocation (lat & long, country, city, region and ZIP). This update benefits a large number of publishers using the Ad Tag Generator in SPX -- not only in streamlining integration, but also in providing additional user information that boosts each ad request's value.
We hope that this update helps our publishers and app developers to achieve key advertising goals -- happy monetizing! To make sure that you can use the aforementioned AOL network connections, you will need to install the latest Smaato (and third party) SDKs - head over to SPX to get started!