Internet Week took over New York City last month from May 18-22, and Smaato was on the ground and ready to show the world what an innovative, next-gen mobile advertising platform looks like. To kick off this week-long celebration of technology, Smaato hosted a Mobile Programmatic event with presentations from our CEO Ragnar Kruse, along with Microsoft's Global Sales Strategy Lead, Sharon Harris and Dstillery's VP of Analytics, Lauren Moores. To commemorate our New York team's recent move to the 42nd floor of the Empire State Building, the event was held on the ground floor of this historic building at the State Grill & Bar.
Appetizers and drinks started off the evening as professionals from all across the ad tech industry came out to mingle, including a wide variety of publishers, mobile Demand Side Platforms, agencies and other media companies.
We're grateful to have forward-looking publisher and DSP partners such as Microsoft and Dstillery take the stage with us in order to hold a relevant, informative event on the state of ad tech during this major tech festival.
We'd love you to take a look at this short recap video of the presentations that were made:
Please contact us if you have any questions or need more information about mobile programmatic.