This unique advertising technology creates a new ad slot for performance or branding campaigns that enables display of MPUs, full screen interstitial, rich media, and video ads without interrupting the user experience. The Postitial ad slot delivers increased engagement and high value eCPMs to publishers, maximizing mobile app monetization potential.
We are excited to be partnering with Smaato in launching IQzone’s Postitial advertising unit. Smaato is the industry’s leading Supply Side Platform and combines mobile advertising leadership with innovation in the space. This enables IQzone to instantly scale its Postitial advertising unit, giving Smaato publishers higher eCPMs and giving Ad Networks and DSPs access to incremental in-demand inventory”, stated IQzone President and CEO Jim Wolfinger.