With the growing number of people accessing web content via their handsets, the mobile display market has grown significantly over the last couple of years – and so too has the number of ad networks aggregating mobile ad inventory.
The number of ad networks offering services to publishers has now become unmanageable. New optimisation platforms have emerged to help publishers address this problem.
Smaato are the one of the biggest mobile yield optimisers in Europe. Smaato CMO & Co-Founder, Harald Neidhardt, took time to speak to Farneymedia this week about the company’s platform, SOMA, the current state of the mobile ad market and whether the big exchanges would begin to trade mobile ad inventory.