San Francisco, California - October 30 , 2013 - Smaato, the leading global mobile Real-Time Bidding ad exchange and SSP, has been nominated for an Effective Mobile Marketing Award in the category for Most Effective Mobile Advertising Platform/Network, which honors achievement in the efficiency and effectiveness of the platform or network as a mobile advertising solution. This year’s awards attracted almost 250 entries across more than 20 categories. Smaato is nominated alongside Amobee, Vserv.mobi and last year’s winner, Fiksu, among others.
We are thrilled to receive this nomination, and definitely excited to be in the middle of Mobile RTB and monetization growth phase." says Smaato Senior Vice President Product Strategy, Ajitpal Pannu.
As a globally recognized Ad Exchange, Smaato is at the forefront of the rapidly growing mobile Real-Time Bidding and buying category. The company processes more than 20 billion bid requests per day, and is experiencing tremendous growth worldwide. Smaato is also the largest mobile monetization player with global presence outside North America in EMEA and APAC , which enables programmatic buyers access to more than 250M unique users. Smaato’s mobile technology is built on RTB specs with a flexible platform for more than 76,000 publishers on the supply side and over 200 demand side partners. Smaato was recently nominated for a Meffy’s Award in the technology category.
The 2013 Effective Mobile Marketing Awards Ceremony will take place at the London Film Museum on November 28.