METRICS JULY 2010 HIGHLIGHTS:
- Apple significantly increases mobile advertising performance across the globe
- Android unable to sustain US success from June’s Metrics
The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the US and the European market, while Android decreased enormously in the US and lost its solid position from June. Smaato serves over 16 billion ad requests in its network of more than 7,000 registered mobile publishers and over 40 mobile ad networks.
Highlight: Click Through Rates USA
The most exciting region is again this month the USA. Like the months before Smaato’s metrics reveal that Symbian still dominates the region in terms of CTR. Compared to last month however, Symbian’s CTR Index has decreased by almost by 100 (from 329 to 235). During July, Windows Phone has closed the gap with a CTR Index of 153. The Apple OS rises from fifth to third place, after nearly doubling its CTR Index of 140 (73 in May), it is also the only OS that managed to gain points this month in the US.
Highlight Chart: Smaato Index – Operating System CTR (Click Through Rates) USA, July 2010
The complete metrics are provided at http://metrics.smaato.com