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Smaato Metrics: Apple significantly increases mobile advertising performance across the globe

Home » Blog » Smaato Metrics: Apple significantly increases mobile advertising performance across the globe
Posted by Smaato Inc. on August 12, 2010

METRICS JULY 2010 HIGHLIGHTS:

- Apple significantly increases mobile advertising performance across the globe
- Android unable to sustain US success from June’s Metrics

The Smaato Metrics for July show a significant increase by Apple in click through rates (CTR) globally and as well for the US and the European market, while Android decreased enormously in the US and lost its solid position from June. Smaato serves over 16 billion ad requests in its network of more than 7,000 registered mobile publishers and over 40 mobile ad networks.

Highlight: Click Through Rates USA

The most exciting region is again this month the USA. Like the months before Smaato’s metrics reveal that Symbian still dominates the region in terms of CTR. Compared to last month however, Symbian’s CTR Index has decreased by almost by 100 (from 329 to 235). During July, Windows Phone has closed the gap with a CTR Index of 153. The Apple OS rises from fifth to third place, after nearly doubling its CTR Index of 140 (73 in May), it is also the only OS that managed to gain points this month in the US.

Smaato Mobile Advertising Metrics
Highlight Chart: Smaato Index – Operating System CTR (Click Through Rates) USA, July 2010

The complete metrics are provided at http://metrics.smaato.com

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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