Smaato published the Smaato Mobile Advertising Metrics. The Smaato Metrics unveil for the first time a Click Through Rate (CTR) Index by Handset operating system.
In addition the Smaato Metrics show a comparison of Mobile Ad Network fill rates worldwide and for the USA.
These metrics are based upon 3 Billion ad requests served in the Smaato Network in December 2009.
Please visit http://metrics.smaato.com/ or click on the menu above.