During Mobile Monday Berlin today, Smaato, the leading global mobile ad optimizer and mobile advertising company, announced that Madvertise, the leading regional ad network, has joined the Smaato network as its 33rd ad network partner.
This cements Smaato’s leading global position by having the largest network of advertising partners in the industry.
"We see this new partnership with Madvertise to be a great added value to our secret sauce in being able to deliver the most far reaching services globally - with relevant, local mobile advertising for our publishers" stated Ragnar Kruse, CEO & Co-Founder of Smaato.
“We are glad to partner with Smaato. This partnership extends our reach in our core markets and enables us to run global advertising campaigns on the Smaato network” stated Carsten Frien, CEO of Madvertise.
Madvertise is the leading regional ad network in Germany, Austria and Switzerland with a strong mobile website and mobile application publisher network.
Smaato started building its SOMA™ (Smaato Open Mobile Advertising) platform as a mobile advertising optimization platform with its first partner Third Screen (now part of AOL) and leading ad network partners like AdMob (now part of Google). It extended the number of partners internationally, including expansion into Asia with partners in India, Singapore, Philippines, Malaysia and Japan. With Madvertise joining the partnership, Smaato has strengthened its presence in Europe and secured SOMA’s position as being the world’s largest platform for mobile advertising mediation. (...)