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Smaato Funding News Global Coverage

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Posted by Smaato Inc. on December 3, 2009

Mobile Ad Firm Smaato Raises $4.5 Million Second Round VC Funds

Redwood Shores, California and Germany-based mobile ad firm Smaato has closed a healthy-looking $4.5 million (£2.7 million) second round of VC funding led by Aeris Capital and joined by an unnamed partners and existing shareholders.

Mobile ad company Smaato raises $4.5M

Smaato, a company that helps mobile publishers optimize their ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple other networks. Chief executive and co-founder Ragnar Kruse said Smaato is particularly popular among publishers who are trying to reach an international audience. Delivering advertising overseas involves big challenges, such as serving ads without long-distance delays. Smaato serves those ads from a local network over there.

Smaato Secures $4.5m

Mobile advertising firm Smaato has closed its second institutional round of funding. Aeris Capital led the $4.5 million (£2.7 million) round, with an undisclosed partner and existing shareholders also participating. The company says the money will be used to grow its global presence.

Mobile ad company Smaato raises $4.5M

Smaato, a company that helps mobile publishers optimize their ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple other networks.

Mobile Ad Company Smaato Raises $4.5M

(...) Chief executive and co-founder Ragnar Kruse said Smaato is particularly popular among publishers who are trying to reach an international audience. Delivering advertising overseas involves big challenges, such as serving ads without long-distance delays. Smaato serves those ads from a local network over there.

Mobile Ad Company Smaato Raises $4.5M

Smaato, a company that helps mobile publishers optimize their mobile ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple networks.

Mobile Ad Network Optimiser Smaato Raises $4.5 Million In Funding

It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser in Europe, announced yesterday that it had secured $4.5 million in a second round of funding. The company has now thirty-three ad networks on its optimisation platform.

Like the display yield optimizers, currently working heard to win business from Europe’s top-tier publishers, Smaato are positioning themselves as the mobile ad platform that can better monetise international traffic.

Mobile Ad Company Smaato Raises $4.5M

Smaato, a company that helps mobile publishers optimize their mobile ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple networks.

Mobile Advertising Pioneer Smaato Closes $4.5M Financing Round

Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating.

Mobile Advertising Pioneer Smaato Closes $4.5M Financing Round

Leading Mobile Ad Optimizer for Mobile Web & Mobile Applications

Redwood Shores, California: December, 3 2009: Smaato, the leading mobile ad optimizer and mobile advertising company, today announced the closing of its second institutional round of funding (Series B). Aeris CAPITAL led the $4.5 million round, with an undisclosed partner and existing shareholders also participating. The capital will be used to grow the company's leadership position as the largest mobile advertising optimizer, and to grow its global presence.


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Frisches Geld: Smaato will weltweit expandieren

Smaato hat eine weitere Finanzspritze bekommen. Der Anbieter mobiler Werbung erhält vom Investor Aeris Capitalsowie einem weiteren nicht genannten Partner und den existierenden Anteilseignern insgesamt 4,5 Millionen US-Dollar. Durch die Finanzierung soll die Position von Smaato weiter ausgebaut und die internationale Präsenz gestärkt werden.

Smaato beansprucht Führungsrolle im Mobile Marketing

3.12.2009 ( JvR) – Smaato, der internationale Optimierer für mobiler Werbung, gab heute den Abschluss seiner zweiten institutionellen Finanzierungsrunde bekannt. Hauptinvestor dieser Runde über 4,5 Millionen US-Dollar ist aeris CAPITAL. Die Finanzierung soll genutzt werden, um die Führungsposition des Unternehmens als größter globaler Anbieter optimierter mobiler Werbung weiter auszubauen und die internationale Präsenz weiter zu verstärken.

Mobile-Advertiser Smaato schließt Finanzierungsrunde über 4,5 Mio. Dollar ab

Der Mobile-Advertiser Smaato gab den Abschluss seiner zweiten institutionellen Finanzierungsrunde bekannt. Hauptinvestor dieser B-Runde über 4,5 Millionen US-Dollar ist aeris CAPITAL, neben einem nicht genannten Partner und den existierenden Anteilseignern. Das Jahr 2009 scheint ein Mobile-Jahr zu sein.

Mobile ad company Smaato raises $4.5M

Smaato, a company that helps mobile publishers optimize their ads, has raised $4.5 million in a second round of funding. The company isn’t a mobile ad network, but rather allows publishers to pull the most valuable ads for their websites and apps from multiple other networks.

4,5 Millionen US-Dollar für Smaato

Hauptinvestor dieser zweiten institutionellen Finanzierungsrunde über 4,5 Millionen US-Dollar ist aeris Capital. Die Finanzierung soll genutzt werden, um die Positionierung als globaler Anbieter optimierter mobiler Werbung auszubauen und die internationale Präsenz zu verstärken.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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