Smaato Inc., the leading mobile advertising and optimization platform company, celebrates its 5th year announcing that it now serves over 16 billion ad requests per months in its global network of more than 7,000 registered publishers. Smaato Inc. was incorporated August 18, 2005.
“We started Smaato five years ago to develop apps and recognized early on the need for mobile advertising services that quickly became our only focus. We are proud to celebrate our fifth anniversary with big milestone achievements: in July 2010 we almost tripled our reach in monthly ad requests to more than 16 billion with 7,000 signed publishers. The mobile advertising market is growing exponentially and we are excited about the next phase in the mobile economy. A big thank you to all our customers, partners, investors, friends and the global Smaato team who supported us along the way and believed in our vision”, stated Ragnar Kruse, CEO & Co-Founder of Smaato.
Together with these KPIs, Smaato publishes a new white paper about the mobile advertising ecosystem that can be read and downloaded via the website at www.smaato.com/whitepaper.
It describes how app developers and mobile publishers can best navigate and monetize on mobile advertising opportunities.
The white paper also breaks down the process of ad optimization and shows publishers that by optimizing both the advertising network and fill-rates, they can understand their choices for a better return on investment.
“Smaato has produced this white paper to help give an overview of the industry to those taking their first steps into mobile advertising. We hope that the information in this paper and the monthly Smaato Metrics provide education and a benchmark to demonstrate that mobile ad-optimization can drive effective monetization on a global scale”, stated Harald Neidhardt, Smaato CMO & Co-Founder.
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