Smaato is the global real-time advertising platform for mobile app developers and publishers and has been pioneering innovative, mobile-first solutions for publishers since 2005 -- And on Tuesday, August 18th, Smaato turned a whole decade old.
The momentous occasion was marked by company-wide anniversary celebrations across the world from Singapore to San Francisco and Hamburg to commemorate this significant achievement. An elaborate cake with ten candles was served at the Fairmont Hotel at Smaato's HQ city in San Francisco, along with a poignant speech given by CEO & Co-Founder Ragnar Kruse to toast his company.
When Co-Founders Ragnar Kruse & Petra Vorsteher founded Smaato back in 2005, they were amazed to see how the mobile advertising landscape would unfurl and develop over the next ten years. Now as it's grown to a multi-billion dollar business, Smaato continues to lead the industry as the world's largest independent mobile ad exchange.