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Smaato Brings Mobile Programmatic Advertising to BlackBerry 10

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Posted by Sarim Aziz on July 22, 2014
Smaato Brings Mobile Programmatic Advertising to BlackBerry 10
The world of mobile advertising is rapidly evolving and growing. RTB (Real-Time Bidding) and programmatic media buying are becoming central to any good mobile monetization strategy. Smaato, the leading global mobile programmatic ad exchange (SMX) and Supply Side Platform (SSP) delivers more than 100 billion ad impressions per month across 480+ million unique users around the world, and has grown tremendously:


Smaato's Global RTB Exchange Brings Programmatic Advertising to BlackBerry 10
Source: Smaato Q1 2014 RTB Report

 

Smaato's mission is to increase ad revenue worldwide for their app developer and mobile website publisher partners. Smaato’s global monetization ecosystem connects more than 80,000 mobile app developers and publishers to 199+ DSPs and 138+ Ad Networks. Smaato’s launch of the BlackBerry 10 SDK is a fantastic opportunity for BlackBerry developers globally. If you are not familiar with RTB or programmatic media and advertising, take a look at the latest Smaato Whitepaper on the benefits of RTB for your monetization strategy.

 

Smaato's Global RTB Exchange Brings Programmatic Advertising to BlackBerry 10
Source: Smaato Q1 2014 RTB Report

 

Support for multiple SDKs

With Smaato’s recent SDK release, BlackBerry 10 developers have the choice to either use Smaato's Android SDK or the BlackBerry 10 Native SDK to monetize their applications. They also have a Javascript option which is not yet supported on WebWorks but can still be used to monetize mobile websites.

Cascades and Native developers have the choice of either using SmaatoAdView QML component or accessing the API directly through C++. The Smaato SDK easily provides for both approaches. Please refer to the Smaato Guide and API documentation you get upon the download for further details on the parameters supported by the SDK. Most importantly, you can specify data parameters such as Gender, Age, Location, Tags, etc. The more audience data your app provides, the more valuable your inventory becomes to potential advertisers.

 

Global Reach & Demand for BlackBerry 10 inventory

With 90 of the Top 100 Ad Age Brands bidding on Smaato's ad exchange, BlackBerry 10 app publishers now have the opportunity to participate in the programmatic marketplace. This is a unique chance to show advertisers their highly engaged, relevant and valuable audience. Get higher eCPMs and ad revenue by downloading the SDK now and start monetizing your applications the most effective way!

Download Smaato BlackBerry 10 SDK

 

Download Smaato SDK Native Sample

Written by Sarim Aziz

Sarim Aziz heads the BlackBerry Ecosystem Solutions Team in Asia Pacific. Sarim has over 10 years of experience working with mobility for enterprise and consumer software solutions. His specializations include multimedia, social, performance and what it takes to create a sticky app experience.

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