From the Smaato Mobile Advertising Award entries, the judges have seen some top trends emerge. Shining from the crowded mobile app landscape, where now 85K mobile apps are competing for attention in the iPhone appstore alone, developers are faced with key questions to evolve. What is a clever approach to building a big audience, getting downloads, and keeping an app relevant for daily consumer use?
Some trends Smaato has spotted include:
1) Location, location, location
With success seen from location-based apps from Smaato Award Finalists such as Waze, Aloqa, Lucky Magazine (NearbyNow) and Yoose, the app enthused public is demonstrating that they are curious about socializing with other people using the same app, in the same geographic region. People who use these apps are engaging with local promotions or meeting up for coffee, even saying hi to each other as they pass in the street.