To keep up with Smaato's promise of making our SPX platform your one-stop-shop for mobile monetization, we've just broadened the amount of options publishers have to bring third-party demand to their setups by releasing SDK Mediation within SPX today.
What's SDK Mediation?
This enables you to integrate a new or existing account with major SDK-enabled ad networks you're already working with into your SPX demand stack, and mediate them with your existing demand directly in our platform. Additionally, you have the option to have them compete directly with your other demand sources via Smaato's Dynamic Demand super auction.
How does it work?
In this case, SPX uses the Smaato SDK to receive, but also send ad requests to a third-party SDK - this means you'll need to have both the latest Smaato SDK as well as the applicable third-party SDK(s) installed. Don't worry about ad requests getting lost on another platform - we've also set up a server-side passback in case the third party takes too long to answer.
What are the benefits?
Diversify your demand and generate revenue uplift by increasing competition. Smaato is now your one-stop-shop to connect publishers and app developers with all the biggest, most reputable names in mobile ad serving.
How do I get started with SDK Mediation?
Learn more about how to get set up here. Sign up or login to SPX today to start using this new feature.