PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with the technology and services to significantly increase revenue and better manage their advertising inventory, today unveiled a partnership with Smaato, the world’s leading mobile ad optimization platform for publishers.
The partnership will provide the hundreds of premium publishers that work with PubMatic with similar ad network optimization for their mobile platforms, including iPhone, iPad, Android, Symbian, QT, Windows Phone and BlackBerry applications as well as mobile browser inventory.
“The mobile space is expanding rapidly and creating new revenue opportunities for premium publishers. We selected Smaato as a business partner because they are not only the biggest ad network optimizer for mobile, but they also have the best technology. We have seen that having the best technology remains a critical part of being able to provide the biggest ad revenue improvement for our publishers”, stated Rajeev Goel, Co-Founder and CEO of PubMatic.
The partnership, which has been in beta for several months, is now open to publishers that currently leverage PubMatic’s Premier platform. Similar to how PubMatic can decide in real-time which ad network, Demand Side Platform (DSP), or Real-Time Bidding (RTB) partner is willing to pay the most for a publisher’s ad space, the partnership will enable PubMatic to determine which mobile ad network is willing to pay the most for publishers’ mobile ad space in real-time.
PubMatic publishers will be able to view their mobile performance and get reporting on mobile metrics through the PubMatic consolidated dashboard that they already use.
“We are very pleased to be working with PubMatic to increase mobile ad revenue for their publishers. Spending on mobile advertising is expected to jump 60% from 2010 to 2011, according to JP Morgan, and publishers that have the ability to easily work with multiple mobile ad networks will participate in that growth”, stated Ragnar Kruse, Smaato CEO & Co-Founder.
Read the entire PR here.