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The Smaato Blog

Postitial Ads for Android - A new revenue stream for your monetization strategy

Home » Blog » Postitial Ads for Android - A new revenue stream for your monetization strategy
Posted by Georg Fiegen on September 16, 2013

Postitial® is a revolutionary new placement enabling Android developers to display high-impact, full screen ads at the end of a user’s app session. Publishers who have integrated the Postitial-powered Smaato SDK are reporting remarkable user engagement metrics, leading to substantial increases in monthly revenue.

Postitial® provides publishers with new inventory and an additional revenue stream without compromising the application experience. As we all know, users are far less likely to engage with ads when occupied in content than they are at natural transition points—especially at the end of a session.

Handmade Mobile Entertainment, the makers of Flirtomatic, have achieved excellent results with Postitial® over the past several months. Simon Budd, Account Manager at Handmade, recently commented:

Using the new Postitial® ad placement was like getting 'free money' without compromising the user experience. Integration was a breeze as the ad unit is already integrated into Smaato‘s SDK. This new inventory had no impact to the user experience and our eCPMs went up by over 5x.

So don’t wait any longer and contact your Smaato account manager today to enable the Postitial-powered Smaato SDK for Android!

Written by Georg Fiegen

Georg is Smaato’s Chief Operating Officer, leading operations, market quality and sales engineering teams.

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