Mobile advertising, location services couponing and crowd-sourcing are just a few of the hot topics we cover in exclusive interviews with the CEOs of Aloqa, Waze, and Yoose, companies that won the prestigious Smaato Mobile Advertising Award 2009.
In this series – a collaboration between MSG and Smaato, a mobile ad optimizer and mobile advertising company – the companies speak out on key mobile advertising trends and what we can likely expect from MWC this week. They also comment on the meetings with eight top-notch VCs – introductions that are a big part of the Smaato Award.
By way of background, the winners were chosen in October by a world-class jury of leading influencers of the mobile community. With about 250 nominees and registrations from all corners of the world, it was tough to choose from such a diverse range of apps and content from a mix of cultures and ethnicities. The good news is mobile advertising innovation and good ideas are percolating around the world in countries such as Brazil, Africa and India. It’s an industry unlikely to be dominated by the usual suspects.
As mobile author and authority Tomi Ahonen put it in a press statement at the time: “I was very impressed by the very high level of quality of the entrants to the Smaato awards and in particular how many of the services have achieved considerable commercial success, wide adoption and use.”
CEO of Aloqa
CEO of Waze
CEO of Yoose