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The Smaato Blog offers the latest in mobile and in-app advertising monetization strategies and insights. Visitors can also learn about company news, industry trends, and tips for publishers and advertisers.

Interview about CTV and addressability with Davide Rosamilia, ID5 Addressability

Addressability in CTV: In conversation with Davide Rosamilia, ID5’s Director of Product Management

Demand Side Platforms

Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape

Smaato - DMEXCO 2023 Company News and Events

6 reasons to connect with Smaato at DMEXCO 2023

Audience targeting and target audiences are not the same thing. Audiences

All About Audience Targeting: Big Wins for Marketers, Consumers, and Publishers

A Quick Guide to SKOverlay Banners Ad Formats

A Quick Guide to SKOverlay Banners

Full-screen ad formats and benefits for publishers Ad Formats

Full-Screen Ad Formats – Benefits for Publishers and Users

Pre-Packaged Deals to Put Some Spring in Your Step Tips for Advertisers

Pre-Packaged Deals to Put Some Spring in Your Step

These February Deals Won’t Break Your Heart Tips for Advertisers

These February Deals Won’t Break Your Heart

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