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New Windows (Phone) SDKs available now!

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Posted by Bertrand Rothen on September 2, 2015
New Windows (Phone) SDKs available now!

In addition to updating our Android SDK, we've also taken our Windows and Windows Phone SDKs to the shop - our offerings for Windows Phone 8.0 & 8.1 as well as Windows 8.1 have been updated and are now available!

This release brings support for the Windows Phone ID, the advertising ID that Windows devices provide for intelligent ad targeting. The SDK now automatically gets and transmits the WPID in an ad request, an enhancement that has proven to significantly boost eCPMs!

We've improved the SDK's logic of handling interstitials: the responsiveness of ad formats to the device's orientation (portrait or landscape) is now more accurate, we've redesigned the 'Close' button, and beacon handling is also improved.

Last, this release includes important bug fixes, such as unifying the use of webviews of ad display, fixing GIF display issues and automatic re-requesting of an ad upon landing page dismissal. 

The new Windows SDK versions are now available in SPX and on the SDK page of our website.

Written by Bertrand Rothen

Bertrand is Smaato's Manager of Product Marketing, driving product & development-related marketing activities and interfacing market & product requirements.

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