Smaato released a new Advertising SDK for Windows Phone 8 with MRAID support, providing Windows Phone 8 Developers the opportunity to monetize with Rich Media Ads.
The build out of the Windows Phone SDK with MRAID support now enables Mobile Application Developers the opportunity to deliver rich media advertisements to their consumers. Rich Media ads, coupled with Smaato’s state of the art RTB program means much higher eCPM’s and revenue for publishers.
Just in RTB alone, without the delivery of Rich Media Ads, Smaato has seen an eCPM uplift of about 125% (non RTB to RTB) on the Windows Phone Platform. Inclusion of rich media format availability for Windows Phone 8 will offer a unique and vast opportunity for WP8 application developer’s to monetize their traffic better than they ever have before.
Through Smaato’s dedication to the Windows Phone Brand developer’s community, the new SDK is now ready and available for download at http://www.smaato.com/sdks/
Windows Phone gives developers a wide range of options to monetize their applications," stated Todd Brix, General Manager, Windows Phone Apps, Microsoft Corp. "Smaato delivers even more monetization options through the rich media ad support in its SDK for Windows Phone 8.
Download the new Windows Phone 8 SDK: