Smaato released a new version of our “Reporting & Analytics” Dashboard in the Pusblisher Self-Service Portal. Registered publishers and mobile developers have now a brand new interface, improved reporting and analytics dashboard.
We have been working on the new reporting for a while and among the elegant, intuitive and easy-to-use interface, we added some new great features. With this brand new dashboard you can now compare up two KPIs e.g. Clicks vs eCPM over a customizable time-frame, country breakdown AND Ad Network breakdown / Country, devices and demographics, such age and gender, just to mentions a few.
With more than 40,000 registered publishers and mobile developers optimizing their mobile content, Smaato is committed to provide you the best-in-class reporting and analytics dashboard as a foundation of your business.
Key New Features:
- Major redesign of the user interface
- Two KPIs comparison over customizable time-frame
- Up to 6 months of historical data
- Reporting of all KPIs on a global level
- Drill down on a country level using a new user interface
Our dashboard provides data requests such as:
- Ad Requests
- Served Ads
- Fill Rate (FR)
- Ad Impressions
- Click Through Rate (CTR)
- Effective Cost per Mille (eCPM)
- Effective Cost per Click (eCPC)
- Unique Users
- Age & Gender