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The Smaato Blog

New features for SOMA Platform

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Posted by Smaato Inc. on April 20, 2009

AD NETWORK PERFORMANCE METRICS:

The SOMA dashboard for publishers is easy to use and gives you an intuitive access to all the data you need. We are constantly working on improvements to provide you with the most important information for your ad inventory.

As you know SOMA aggregates multiple leading ad networks worldwide and therefore you receive the highest fillrate with the highest available price in real time in each market.

The latest feature of the dashboard is an anonymous ad network breakdown for each country. This gives you the possibility to compare the performance of single ad networks in every country and gives you an idea of the individual fill rates.

SOMA SUPPORTS AD SERVER BEACONS:

Like the online advertising market several years ago the mobile advertising market starts demanding trusted parties to validate traffic, data and performance. Beacons or so called tracking pixels help to count the view of the advertisers ad via a third party and to double check ad server delivery in order to prevent fraud.

Smaato takes the initiative to provide market transparency. Even though it is not widely implemented yet with all ad networks, SOMA today already supports the integration of beacons from any ad server. Supported beacon technologies today include Microsoft Atlas, Eyeblaster, Quattro Wireless and OpenX - with more to come. An updated SOMA Server API documentation will be available shortly.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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