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MWC Barcelona: Smaato and Enough Software Enter Strategic Alliance for Mobile Advertising

Home » Blog » MWC Barcelona: Smaato and Enough Software Enter Strategic Alliance for Mobile Advertising
Posted by Smaato Inc. on February 8, 2008

SOMA Mobile Advertising Platform Opens Up New Revenue Streams For Developers Of J2ME Polish - The De-Facto Standard Toolkit for Mobile Java

San Mateo, CA / Barcelona, Spain, February 7, 2008 — Smaato Inc. and Enough Software have joined forces to bring new revenue streams to mobile developers by embedding advertisements into mobile applications.

Smaato’s mobile advertising solution can be integrated into any mobile application and is now bundled with J2ME Polish – the mobile application development platform for JAVA by Enough Software. J2ME Polish is the de-facto standard for mobile JAVA developers worldwide.

The J2ME toolkit by Enough Software has already been downloaded over 600.000 times and has been licensed by Nokia, Motorola, Mozilla and others.
The new strategic alliance allows J2ME Polish developers to enrich their mobile applications automatically with advertising, without the need to change the source code of their applications. For selected applications J2ME Polish licenses are even provided for free, when advertisements revenues are shared.

Smaato’s open mobile advertising platform SOMA™ delivers advertising across all leading mobile operating systems, including JAVA, Symbian, Windows Mobile and Palm OS, as well as on mobile web pages. Smaato is partnering with ad-sales networks worldwide to provide access to mobile inventory on the most personal device with enhanced targeting features for relevant advertising.

"Thanks to Smaato's innovative and open mobile advertising platform we can offer our developer community new revenue streams", explained Robert Virkus, CEO of Enough Software.

"We are thrilled to extend our reach to the worldwide J2ME Polish developer community with this partnership", said Ragnar Kruse, CEO of Smaato. "In-Application advertising allows developers to extend their reach and launch ad-enabled business models. This is a further step to broaden the reach of our open mobile ecosystem".

Smaato at Mobile World Congress in Hall 2, booth 2B104

Enough Software at Mobile World Congress Hall 7, booth 7A43

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About Smaato Inc.

Smaato Inc. is a leading mobile advertising technology company that provides the open mobile advertising platform called SOMA (Smaato Open Mobile Advertising) for developers, publishers, ad sales networks and operators. The SOMA platform enables the delivery of targeted display advertising to mobile phones within applications and on mobile sites. SOMA’s unique feature is the SOMA client, which is a mobile ad server on the handset that optimizes the process of ad-enabling applications for mobile software developers. SOMA can be easily integrated with 3rd party ad sales networks, ad inventory owners (developers, publishers, operators) and ad technology providers. Smaato is an active member of the Mobile Marketing Association, the dot.mobi Advisory Group and the German digital media association BVDW. Smaato received a Top 100 Private Company award by AlwaysOn Media (US) in January of 2007. Smaato Inc. is based in San Mateo, California. The privately held company was founded in 2005 by an experienced international management team. The European headquarter is in Hamburg, Germany.

About J2ME Polish – Enough Software

Enough Software is the company behind J2ME Polish. This development solution overcomes the device fragmentation barrier and provides design, customization, persistence and rapid development features for Java ME developers. Using J2ME Polish developers can target all Java ME, Windows Mobile, Android, iPhone and BlackBerry devices. With a highly active community, more than 600,000 downloads and a book published by Apress, J2ME Polish is the de-facto standard for mobile developers worldwide. Learn more about J2ME Polish at www.j2mepolish.org.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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