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Mobile Developer’s Guide To The Parallel Universe 3rd Edition

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Posted by Smaato Inc. on March 6, 2013

We're happy to announce our sponsorship of WIP's (Wireless Industry Partnership) and Enough Software community project and best brief guide to mobile development booklet: The Mobile Developer’s Guide To The Parallel Universe, 3rd Edition. We think this booklet is a champion idea and has everything you need to know to get started building and marketing your app successfully.

Topics Covered:

  • Product planning
  • Product development and lifecycle management
  • Market research
  • Merchandising Your App
  • Business Development
  • Distribution
  • Business Models
  • Gamification
  • Customer Engagement
  • Usability
  • Raising Money


Lisa Oshima (Socialize Mobilize), Gary Cohen (ITG Market Research), Itay Gadot (Inneractive), Hillel Fuld (inneractive) , Jonathan Ozeran (Lextech Global Services), Derek Kerton (The Kerton Group), Joetta Gobell (Magid), Rob Coneybeer (Shasta Ventures), Bruce Jones, Cheryl Cheng (BlueRun Ventures), Todd Parker (Hidden River) Jarah Eusten (Flurry), Jill Oana (Adobe), Rebecca Iliff (talkTECH Communications), Suzanne Nguyen (Immersion), Chris Totten (George Mason University), Terence Mazon (A Thinking Ape), Sylvain Gauchet (Apptamin), Ed Vause (Appromoter), Julian Hardy (Commercetest), Kyle McInnes (Pretzil/Smoke Labs), Niren Hiro (SearchMan), and Jai Jaisimha (appnique) . You all are amazing and we couldn't have done it without you!

Download your FREE copy here.

Mobile Developer’s Guide To The Parallel Universe 3rd Edition

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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