According to eMarketer latest report, mobile display advertising is more effective than online display advertising. This report complements former studies from InsightExpress, MediaMind, and, as of Q3 2011, Dynamic Logic and demonstrates once again the power of mobile advertising as a growing media.
Mobile ad spending in the US expects to reach $1.23 billion this year, 65% more than in 2010. Growth rates will moderate as the medium matures.
See full eMarketer report here.