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Mobile Advertising Goes Mainstream

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Posted by Smaato Inc. on November 2, 2011

eMarketer reported that mobile advertising spending in the US will increase 47% in 2012, to reach $1.8 billion due to the rise of display banners, rich media and video ad formats.

“Mobile advertising is no longer a question of ‘if’ but of ‘when,’” said Noah Elkin, principal analyst at eMarketer and author of this report, “Mobile Advertising and Marketing: Moving to the Mainstream.” “A key factor pushing mobile advertising toward the mainstream is that mobile web access is fast becoming more the norm than the exception. This makes mobile a greater imperative than ever for marketers.”

Mobile advertising formats such banners, rich media and video will catch up messaging and become the biggest formats in 2012.

Read entire article here.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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