eMarketer reported that mobile advertising spending in the US will increase 47% in 2012, to reach $1.8 billion due to the rise of display banners, rich media and video ad formats.
“Mobile advertising is no longer a question of ‘if’ but of ‘when,’” said Noah Elkin, principal analyst at eMarketer and author of this report, “Mobile Advertising and Marketing: Moving to the Mainstream.” “A key factor pushing mobile advertising toward the mainstream is that mobile web access is fast becoming more the norm than the exception. This makes mobile a greater imperative than ever for marketers.”
Mobile advertising formats such banners, rich media and video will catch up messaging and become the biggest formats in 2012.
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