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Meet Smaato at GMIC Beijing 2015

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Posted by Adella Tan on April 21, 2015
Smaato at GMIC Beijing

From April 28-30, 2015, more than 25,000 mobile industry insiders and executives from 60+ countries around the world will gather at the China National Convention Center in Beijing for the annual Global Mobile Internet Conference (GMIC).

This major event brings together everything in the mobile ecosystem from mobile apps and games to robotics to mobile education and health. Get ready to be fascinated and enticed by all things mobile at this 3-day event.

So what can you expect at the event?

Smaato is excited to showcase the Smaato Publisher Platform (SPX) at GMIC Beijing. Built from the ground up for a mobile-first world, SPX is a free self-serve publisher ad server platform featuring first-ever Dynamic Demand. SPX revolutionizes mobile ad serving with Dynamic Demand by going beyond the ‘waterfall’ to create a ‘super-auction’ among all direct and indirect demand sources and then evaluating the best available source for every ad impression.

SPX includes a real-time bidding (RTB) ad exchange within SPX that creates real-time competition among 240+ programmatic mobile Demand Side Platforms (DSPs), which then further compete with 150+ directly integrated ad networks.

Thus SPX connects app developers and mobile web publishers to over 390 global demand partners, in addition to their own partners, and allows publishers to easily segment their global inventory by territories and regions. With full-featured advanced targeting options, easy-to-use reporting and a flexible, intuitive user interface, SPX is the world’s most advanced and innovative publisher ad monetization platform.

Not sure how the platform works? Fret not! Our friendly staff will provide a live SPX demo session just for you! Simply drop by our booth (M13A) between 10 am and 5 pm, and we’ll show you how to get set up in minutes and instantly connect to over 390 worldwide demand sources.

For ad networks and DSPs, Smaato is connected to more than 80,000 publishers and allows precise audience targeting to deliver your clients’ ROI and marketing goals. Come by our booth to check it out yourself!

Additionally, we are proud to announce that Ragnar Kruse, Smaato’s CEO, will be discussing ground-breaking mobile advertising issues on the Thought Leader Track Panel: On the Shoulder of the Pioneers at the Mobile Marketing Summit. Ragnar will be joined by a team of distinguished speakers on April 28th at 1:45 pm as they come together to share their experiences and advancements in mobile technology.

We hope to see you at the event!

Meet Smaato at GMIC Beijing

Written by Adella Tan

Adella is Smaato’s marketing and PR lead for the APAC region. She handles all events, communication and marketing activities in her region.

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