ME puts the spotlight on the top 50 high-flying female execs in mobile content…
Petra Vorsteher, EVP Strategic Alliances of Smaato is part of this high-class list.
Now that everyone from the retired schoolteacher to the teenaged school-leaver has a smartphone, it’s safe to say that mobile content has finally pulled away from its techno-centric roots to emerge blinking into the glare of mainstream adoption.
Mobile is for everyone. It’s supposed to be a communications medium, stupid. So we should expect its businesses to be reflect its diverse appeal.
To be honest, it doesn’t. Not yet. Those male-oriented tech roots endure.
But talented women are in evidence, and we’re pleased to namecheck some of them here.
Read the entire article and see the complete list at Mobile Entertainment here.