“Mobile RTB achieves hyper-growth rates worldwide. Real-time bidding on desktop moved fast within three years, but mobile has shown tremendous revenue uplifts within 18 months across all regions. We see more brand advertisers shifting their marketing budgets into RTB platforms every day.” said Ragnar Kruse, CEO of Smaato. A large driver of this growth is the quick and easy integration process for new Demand Side Platforms into Smaato’s RTB Platform. “We integrate on average two to three new DSPs per week. The speed in which we can integrate is a milestone in the industry.” Kruse added.
The huge growth rates of Smaato’s RTB ad exchange is not only a local, but a global phenomenon. Today, India is the largest RTB revenue generator behind the US with the entire Asia-Pacific region increasing their real-time auctions by more than 50 percent within one single month. Mobile programmatic trading has become even more successful for publishers using Smaato’s publisher platform because it helps both publishers and app developers obtain competitive CPM’s and fill. Within the last six months, Smaato’s supply partners across the top EMEA markets (Germany, France, Italy, UK, Russia) experienced eCPM uplifts of up to 110 percent since integrating into the Smaato RTB Platform.
“Mobile RTB has finally arrived. We could not have imagined that we would reach a $110M revenue business within this short of a timeframe” continued Kruse. “We expect that programmatic media buying will become even more important on a global scale for large brand advertisers and drive the whole mobile advertising ecosystem to the next revenue level.”