Smaato is a San Francisco-based company that happens to have deep German roots – not to mention a shiny new office in Hamburg. For ten years, we’ve been combining German engineering with Silicon Valley innovation to create a mobile-first, globally-oriented mobile advertising platform. Our founders, Ragnar Kruse and Petra Vorsteher, have been extremely active in bridging the two countries’ cultures for those ten years as well, through deep connections with German and American educational, governmental and private enterprise organizations of many stripes.
To that end, our CEO Ragnar Kruse has recently been appointed to the Board of Directors of the German American Chamber of Commerce. For over 60 years, this 2500-member organization has promoted cross-investment, economic cooperation and innovation partnership in trendsetting industry sectors, such as IT, biotechnology, nanotechnology, semi-conductors and renewable energy, just to name a few.
As a leader and key influencer in the ad tech industry, Mr. Kruse joins fellow Board members and senior executives of other well-known businesses with strong German-American ties, such as BMW and Lufthansa. We’re happy to play a leading role in continuing to strengthen those ties.