New iPhone OS 4.0 features allow for enhanced mobile advertising functions.
“There is a lot of excitement in the mobile publishing market about the iPad and new features in the upcoming iPhone OS 4.0 release. We are happy to continue our support for the iPhone platform and the iPad as the new addition to mobile device choices,” stated Ragnar Kruse, CEO & Co-Founder of Smaato Inc.
The iSOMA for iPad SDK will support multiple new ad formats including the universal ad package (UAP) of the iab – the online association that set the standards for the launch of the online advertising economy. In addition mobile ad formats of the MMA (Mobile Marketing Association) are supported as well, including new rich media banner formats that are emerging from Smaato’s 36 ad network partners.
Apple’s iPad is a hybrid mobile device that is expected to be heavily used to surf the web, consumer media apps as well as play with mobile entertainment offerings. First applications and media offerings from publishers of TIME, Wall Street Journal and the New York Times are using a blend of new innovative advertising formats that add multimedia functions, like video and sound.
Smaato Advanced Mobile Analytics will be included in the iPad SDK 1.0 and provides a comprehensive set of tools that enable mobile publishers to optimize their inventory for the iPad to maximize user experience and insights.
Smaato will make the new iSOMA for iPad version available for free download with registration on the sign-up portal at www.smaato.com/signup
Read and download the entire PR here.