We've just updated our iOS SDK offering to version 7.1.2, and in this new release, we've focused on adding functionality that helps iOS developers improve the user experience of those engaging with ads in their apps.
First off, we've enhanced the SDK webview's capabilities, and are now providing proper browsing options such as Back, Forward, Reload Page, Open in Safari, Forward and more to any user once they've clicked on an ad.
This essentially liberates the user from having to react to an ad immediately when they’ve expressed interest, thereby breaking the flow of whatever she (or he) was doing in your app. Smaato’s iOS SDK now lets them bookmark an interesting offer for later, forward it to a friend, and move back and forth within an interaction with a landing page. These tools are now all at a user's fingertips on any iOS device.
Furthermore, we've added support for Swift, Apple's latest programming language, a language which is enabling thousands of developers to effectively create Apps for and across Apple's complete ecosystem.
The new iOS SDK is now available in SPX, our Publisher Platform. Get it here!