In many cases, a technical check can help you to considerably increase your performance. This month our publisher team wants to share two critical aspects to check on your end: the Viewrate and Beaconrate.
The viewrate is the relationship between served banner URLs to the user and the actual called banner URLs from the user. Usually the viewrate (view ÷ served) should be above 90%.
We advise you to check the statistics in your Smaato Publisher Portal for a big discrepancy between the served ads (Requests x Fillrate) and the Views.
If you encounter a discrepancy higher than 10% please try to find out why or contact us via your PSSP portal so as to identify the problem together.
We usually identify 2 typical reasons for this:
- A timeout threshold on a server to server integration
- An IP/User-agent mismatch between request and views
- A low beaconrate
Smaato often sends out beacons within the ad-response. A beacon is small 1x1 pixel image URL wich in most cases is used by Smaato or the Adnetwork partners to count and monetize ad impressions. A missing beacon call typically means that the depending banner-view (or click) won't be paid.
In case of API integration please double check if you call all beacons that will be delivered.
- For XML: please make sure you parse and forward the beacon URLs within the beacon tags to the user
- For HTML: please make sure you forward the full HTML response with the beacon URLs at the end to the user
To sum up, a low viewrate and a low beacon rate can have a negative impact on your revenue performance level. A quick check in your statistics can make your ad revenue increase up to 20%.
If you have any questions, please contact us via your PSSP portal.