Beyond our cutting-edge mobile advertising platform and helping the world’s publishers and app developers monetize their inventory, Smaato also knows when to cut ourselves some slack and have a bit of fun.
As part of Smaato’s 10th anniversary celebrations, the Smaato APAC team decided to embark on our office’s very first Corporate Social Responsibility (CSR) program in Singapore. The elderly at Kreta Ayer Seniors Activity Center were the main beneficiaries of this event. They belong to the lower-income households, occupying a small one-room flat apartment above the activity center. These elderly spend a large amount of their time there, engaging in various social activities like singing karaoke, playing games and having meals together.
On the 18th of August, the Smaato APAC team, clad in our signature Smaato blue t-shirts, went to the Kreta Ayer Seniors Activity Center located at Singapore’s Outram Park. Malcolm Wong, our Managing Director, gave a short opening speech before we kick-started the day’s activities. We started off with breakfast. Residents shuffled to the dining area excitedly, waiting for the meals to be served. Breakfast consisted of fried carrot cake, curry puff and soon kueh, all local delicacies by the infamous Old Chang Kee. (To all readers who live outside of Singapore, this post is a good opportunity for you to get better acquainted with the city).
Thereafter, everyone adjourned to the main area for a round of Bingo. Slips of paper were distributed. The first person to get all 5 numbers in a row wins. Smaato staff sat among the elderly and provided assistance as if necessary. All of them actually knew the game far better than we did. Goodie bags were given to the top 3 winners of the game. Lunch (Nasi Lemak: A fragrant rice dish cooked in coconut milk and pandan leaf, usually accompanied by hardboiled egg, fried chicken and fried anchovies) was served at about 1pm. We also did a few rounds of door-to-door lunch deliveries to those elderly residents who stayed at home.
After lunch, the very much-awaited karaoke session began. It was a nostalgic moment for all as the elderly clapped hands and belted out some of their favorite tunes from the 1960s. Nothing could describe the joy we felt as we watched them transform into a choral group.
We ended the event with a cake-cutting ceremony. It was indeed a very rewarding experience and gave us at Smaato great satisfaction in seeing residents grinning from ear to ear as we concluded the day’s activities.
We are often too busy in our lives bringing in salaries and checking items off of our individual bucket lists that sometimes we forget about people in our society who are less fortunate. Through this, all of us at Smaato hope that we were able to spread some warmth, a little kindness and a glimmer of hope to the needy. That’s the perfect way to celebrate our ten-year anniversary, don’t you think?