Bena Roberts, Founder of GoMo News talked with Harald Neidhardt, CMO of Smaato about the current state of the mobile advertising market during the reception for the first Smaato Mobile Advertising Award in Barcelona.
Bena appreciated the "bridges" Smaato is building for "killer" partnerships (her words ;-) ) with mobile publishers and ad networks globally. In the interview she also talks along the mobile economy value chain that we updated for release during MWC 2009. The picture here depicts the SOMA open architecture and its focus on quality partnerships.
Thanks Bena for a lovely and vivid journey through time!
Read the interview here at GoMo News.