eMarketer estimates that the U.S. mobile ad industry will grow 96.6% in 2012 to $2.3 billion and top all other countries in the world, for the first time.
Nonetheless, Japan’s mobile advertising market is considered more mature and it will still grow 27.2% to $1.7 billion. Western Europe is experiencing faster growth, hitting the $1.3 billion mark - 68.3% growth.
“Mobile is an exciting, fast-growing category, but it’s still a very small piece of the overall ad pie,” eMarketer says. “Mobile advertising accounted for less than 1% of total ad spending worldwide last year—and it will be a long time before it challenges other mainstay global advertising channels like TV, print and internet ads.”
The key elements from eMarketer's forecast are:
- Mobile is growing more quickly than every other segment in the digital advertising.
- U.S. mobile advertising spending will reach the top for the first time this year.
- APAC's mobile advertising market is far bigger than the European.
- Mobile advertising expects to take a record 11% share of total ad spending by 2016, in the UK.
How mobile developers and publishers can get a slice of the pie?
You’ve got to follow the money and despite mobile advertisers are putting their dollars into mobile ads, mobile still only accounts 1% of the total ad spending worldwide. This is a major trend and the good news is, the big dollar signs are yet to come and you can still make the most money as mobile app developer and/or mobile publisher.
As a global mobile advertising player, Smaato can help you reach the best mobile ad dollars across 230 countries and through a global mobile advertising ecosystem of over 90 mobile ad networks & 15 DSPs connected to our optimization platform and RTB exchange.
Don’t miss out on this amazing opportunity, learn more about Smaato’s unique technology and how we can support you with your mobile monetization strategy here.
If you have any questions, please feel free to contact us or give us a call: +1 (650) 286-1198 (Americas), +49 (0)40 3480 9490 (EMEA) or +65 3157 1444 (APAC).