More than 3.2 billion viewers1 watched the 2010 Soccer World Cup globally. Since 2010, the engagement with soccer content on mobile devices has increased from 16% to 63%2. With this year’s World Cup, 23% of the soccer fans plan to watch live matches on tablets, and 11% on smartphones, while 25% of the fans plan to watch the highlights on a tablet, and 23% on a smartphone3.
Smaato reaches 450 million unique users on mobile devices including tablets and smartphones. During the World Cup, we will deliver 90 billion impressions on mobile devices. Of these, 30 billion impressions will be across Sports, Social Networking, Messaging and News, apps and Web sites, where soccer fans will engage the most with FIFA World Cup 2014 content. We will also deliver 10 billion impressions just in Brazil. This is a great chance for ad networks, DSPs and direct advertisers to leverage an opportunity that comes only once in four years.
1 Sbs.com.au, FIFA reveals 2010 viewing figures
2 Think with Google, FIFA reveals 2010 viewing figures
3 YuMe Survey