Smaato, today announced the closing of a new institutional round of funding.
Singapore’s EDBI led the $7 million round, with participation from existing shareholders including global private equity firm aeris CAPITAL. The new funds will help fuel Smaato’s international expansion, in particular to extend its presence in Asia from its Asian headquarters in Singapore.
Ms. Chu Swee-Yeok, CEO of EDBI highlighted, “Smaato is a leader in the mobile advertising optimization space with its highly innovative advertising optimization platform. As a digital advertising hub, Singapore is an ideal base for Smaato to address the fast growing mobile ad market in Asia, given the high concentration of ad networks, media agencies, and publishers here. EDBI looks forward to working closely with Smaato to partner key industry players leveraging on our networks in the region, and executing the company’s ambitious expansion plans in Asia.”
More than 11,000 publishers have signed up with Smaato to monetize their mobile content, with Smaato managing close to 20 billion ad requests per month. Smaato will further grow its more than 55 staff worldwide and strengthen its leadership position as the largest mobile advertising optimizer.
"We have seen a tremendous growth in Smaato’s revenues in 2010. For 2011, we expect even more exponential growth by partnering with leading mobile publishers and app developers worldwide," said Ragnar Kruse, CEO and Co-Founder of Smaato. “Singapore has proven to be an excellent location to expand our Asian business. This new round of funding will help us improve our reach, foster product innovation and grow the Smaato team worldwide.”
Further reinforcing Smaato’s leadership in the mobile advertising industry, the company has also recently been recognized for the third time on the OnMedia 100 Top Private Companies list for 2011. Smaato was selected from more than a thousand U.S. and international technology companies nominated by investors, bankers, journalists, and digital media industry insiders.
Mobile publishers and mobile app developers partner with Smaato to maximize mobile advertising revenues with the aggregation of 50+ leading ad networks. Working with mobile ad networks on a global scale, Smaato has a unique offering to the market with relevant local ads made available globally in a single sign-up process at www.smaato.com/signup