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The Smaato Blog

Meet Smaato @DMEXCO 2010

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Posted by Smaato Inc. on September 7, 2010

The dmexco is the leading international event for everyone working in the global digital marketing and media industry. The future of marketing lies in digital, and through its unique combination of an impressive exhibition and cutting-edge conference program, the event therefore brings together innovative and progressive thinking for this significant growth market. Because today’s marketing is digital!

Specifically focusing on advertising, creativity, branding, relevance and efficiency, dmexco provides marketers, publishers, advertisers and agencies with bundled branch know-how, as well as current trends and innovations. Trade visitors, exhibitors and guests from all over the world will profit from dmexco’s capacity as the customer and brand-oriented no. 1 branch meeting place. The dmexco is thus the cross-media and transnational central hub for the digital industry and as such it becomes the “place of answers”.

Held in Cologne, Germany from September 15-16, dmexco 2010 – which is free of charge for trade visitors – will see over 300 exhibitors and around 14,000-15,000 visitors come together, making it THE event for the global digital marketing industry.

Meet Smaato at booth A-016!
RSVP at Facebook here or schedule a meeting here.

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New White Paper: The Mobile Advertising Ecosystem

Smaato published a new white paper on the mobile advertising ecosystem.

Download the free white paper at smaato.com/whitepaper

Smaato White Paper

This white paper aims to deliver a high level overview about the mobile advertising ecosystem. It describes the different segments of the mobile advertising market as well as provides some insights on the different players and processes of the mobile advertising value chain.

The main conclusion of the white paper is, that the mobile advertising ecosystem has a high rate of fragmentation and diversification. On one hand the ecosystem is fragmented on a technological level since there are many devices with different operating systems and handsets on the market. On the other hand the market suffers from the very limited amount of marketing budgets in a specific geographical region. This massive fragmentation results in serious market inefficiencies that hinder advertisers to achieve campaign goals and publishers to properly monetize content.

Written by Smaato Inc.

Smaato is the leading global real-time advertising platform for mobile publishers and app developers. We run the world’s largest independent mobile ad exchange and we've been pioneering innovative, mobile-first solutions for publishers since 2005.

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