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The Smaato Blog

Time to Clean Up the Mobile Advertising Ecosystem

Home » Blog » Time to Clean Up the Mobile Advertising Ecosystem
Posted by Jay Hinman on July 21, 2015
Time to Clean Up the Mobile Advertising Ecosystem
With mobile ad fraud and mobile traffic fraud spiking in the past year, and with over $6.3 billion dollars lost to advertisers as a result, those of us in the mobile advertising ecosystem with highly-trafficked platforms were faced with a choice. Either sit back, accept some level of bot & click-fraud activity and pray it doesn’t get worse - or take immediate technological leaps forward in order to create a clean, brand-safe and fraud-free environment.
With our announcement today of our new mobile ad fraud detection engine, we are quite confident we’ve achieved the latter. Through a combination of artificial intelligence, auto-learning and 24/7 round-the-clock human intervention, Smaato is able to block more than 30% of the bad traffic headed into publisher apps while also saving advertisers from the spectre of millions of fake impressions.

We created a new infographic this week that tells the mobile ad fraud tale quite well, and thought we’d share it with you here. We also invite you to take a look at our ad quality and traffic quality pages to learn more about how Smaato is making life miserable for those trying to move their “bad ads” from the desktop world into mobile.

Combatting Mobile Advertising Fraud Infographic

 
 

 

 

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Written by Jay Hinman

Jay Hinman is Smaato's VP of Marketing. He leads Smaato's global marketing team across its key locations in San Francisco, Hamburg, Singapore and New York.

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