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The Smaato Blog

Celebrating Smaato’s 11th Birthday

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Posted by Ragnar Kruse on August 25, 2016
Ragnar Kruse & Petra Vorsteher

It’s hard to believe that 11 great years have gone by so quickly at Smaato. During that time, I have seen the company evolve from a small startup with a bold idea to a global leader in the mobile advertising space.

I would like to mark this important company milestone with a short message for everyone involved with Smaato.

Firstly, I am very proud of all the work that our team, past and present, has put into building this wonderful company together. With offices in Hamburg, San Francisco, New York, Singapore and (now) Shanghai - I think it’s fair to say that Smaato has grown up fast and expanded beyond our wildest expectations.

It would not have been possible to achieve so much success over the past 11 years without the dedication, passion and loyalty of our employees. I would like to take this opportunity to thank everyone in the Smaato family from the bottom of my heart. I am so proud of you and I truly appreciate your tireless work for Smaato.

I’d also like to recognize our wonderful customers and partners. Over the past 11 years, they have helped us to focus on building a truly innovative mobile ad platform with global reach. Our customers inspire us to think big and execute on the vision that drives Smaato forward in new and exciting directions.

So now we look ahead to the next 11 years at Smaato. It’s certainly an exciting time to be part of the ad tech industry and we are committed to building upon the success that Smaato has enjoyed over the years. We have so many assets, including our strong and unified team, outstanding platform and highly scalable business model.

In closing, I’d like to wish you all happiness, health and continued success for the remainder of 2016. I have no doubt that our best days at Smaato lie ahead of us!

Ragnar Kruse
Co-Founder & CEO, Smaato

Written by Ragnar Kruse

Ragnar Kruse is the CEO and co-founder of Smaato. Since 2005, he has built Smaato into the world’s largest independent mobile ad exchange, with over 90,000 publishers & app developers and more than 450 demand partners delivering ads to over 1 billion unique mobile users per month around the world.

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