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Case Study: How Singapore Press Holdings Went Programmatic With Smaato

Home » Blog » Case Study: How Singapore Press Holdings Went Programmatic With Smaato
Posted by Jay Hinman on August 26, 2015
How Singapore Press Holdings Went Programmatic With Smaato

We've just published a new case study that looks at how one of our publisher partners, Singapore Press Holdings (SPH), transitioned into effective programmatic buying on their mobile properties with the help of Smaato.

By migrating to our SPX platform, SPH was able to achieve full control over the monetization of their mobile inventory and the type of advertisements being displayed on their websites and apps. With its built-in “dynamic demand” capabilities, SPX empowered SPH to make any type of demand compete within Smaato’s real-time auction - and the results speak for themselves.

 The case study is free to download and read here.

"Working with Smaato transitioned our programmatic buying much more quickly into the mobile space. This has in turn created an incremental revenue channel for us at SPH Digital. The service and integration team at Smaato has been brilliant to work with, with a clear emphasis on getting things done with great speed. This is just the start of a long-term partnership between SPH Digital and Smaato."

- Koh Weng Wai
Product Development & Digital Marketing, SPH Digital Division

 

Written by Jay Hinman

Jay Hinman is Smaato's VP of Marketing. He leads Smaato's global marketing team across its key locations in San Francisco, Hamburg, Singapore and New York.

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